Acrylic paint on 2mm board, paper cuttings, photography, Photoshop
This website design was an unofficial design for the Artemis Theatre in ‘s-Hertogenbosch, the Netherlands. I interviewed their designer to find out what they find important as a theatre and what they find important for their website. The theatre is mainly aimed at children and families and has very strong emotional themes. The set building and costume design they use are simplistic and symbolic opposed to literal representations. It also comes across as quite experimental and spontaneous.
I picked a stag to represent the theatre. Artemis is the Greek goddess of the hunt and is associated with the stag. Although the theatre had never used this connection before, I liked using their name and the youthfulness, graceful and spontaneous nature of the stag/deer to represent the theatre’s style of work.
The main page starts with the head of the stag and as you click on the other pages you go off into the stag’s antlers. On each page the antlers have transformed into a different shape to echo the page’s function. I did this mainly to connect with the theatre’s use of props and stage design: the use of an object to represent something else opposed to being a literal representation.
The photos of the actors are property of Theatre Artemis, ‘s-Hertogenbosch. You can view the theatre’s website via this link.http://artemis.nl/